Convergent TV

CBS News Chief Susan Zirinsky: ‘Our Job Is to Reveal America to Itself’

She spoke at Adweek's Convergent TV summit about her network's multiplatform approach to coverage

susan zirinsky
"Linear is not dead. I want advertisers to embrace us," said CBS News president Susan Zirinsky. Adweek

By A.J. Katz

October 13, 2020

The coronavirus pandemic has placed every news organization in a difficult spot. But CBS News had an extraordinary disadvantage relative to its competitors: It was without a home for several months.

A.J. Katz
@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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