Comcast Execs ‘Optimistic’ Summer Olympics Will Go Forward After Cancellation Report

Advertiser interest in the event is strong, says NBCUniversal CEO Jeff Shell

NBCUniversal CEO Jeff Shell is eagerly awaiting this summer's Tokyo Games. Comcast

Comcast already weathered the unprecedented postponement of the Tokyo Summer Olympics, originally set for last year, due to the Covid-19 pandemic. And despite a report last week that the games could be canceled, Comcast executives—and their advertisers—are optimistic that the Summer Olympics will be held as scheduled.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.