Elisabeth Moss Endures a Dystopian Nightmare in Hulu’s First Super Bowl Ad for an Original Series

The Handmaid’s Tale could be its first breakout hit

Elisabeth Moss stars in Hulu's adaptation of Margaret Atwood's 1985 novel. Hulu

For its first Super Bowl ad in five years, Hulu is spotlighting the series that could finally bring the streaming service the same critical acclaim enjoyed by its competitors, Netflix and Amazon.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.