ESPN Ad Sales Chief Ed Erhardt to Retire; Rita Ferro Named President of Disney Ad Sales

She’ll oversee advertising for all Disney networks, including ESPN, ABC and Freeform

Rita Ferro will add ESPN to her portfolio following the retirement of Ed Erhardt. ABC/Getty Images

Disney is starting the new TV fall season by making some big changes to its ad sales leadership.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.