Fox Sports Has Sold 90% of Its MLB Regular Season Ad Inventory as Games Kick Off

Advertiser demand surges after 'proof of performance,' says sports ad sales chief

a pitcher throwing a baseball in an empty stadium
The Chicago Cubs are one of eight teams that will be featured in Fox Sports' quadruple-header on Saturday. Getty Images

Key insight:

Networks have been eagerly awaiting the return of live sports to their airwaves and the billions in dormant national ad revenue those games bring with them.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.