Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

Video-sharing network is an essential part of the late-summer ritual

For Gen Z, YouTube videos provide product suggestions, style inspiration and DIY ideas. iStock Photo

What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube?

This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma Emma Bazilian is Adweek's features editor.