It’s Time to Shift Money Away From Upfronts and Into Experiences

According to PwC's survey, brand interactions are more influential than advertising

Customer experiences yield higher returns than upfronts have. Getty Images

We’re in the midst of a highly anticipated time in the marketing world: the season of Upfronts. But before you get all excited about your ad buys, you may want to reconsider where you spend your money.

@dlclarke David Clarke is global chief experience officer at PwC.