NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering
Will be available in time for this year’s upfront
Linda Yaccarino will be able to utilize the first iteration of One Platform during this year's upfront.
Charles Sykes/NBCUniversal
In its biggest step yet to streamline advertising buys across all of its various platforms, NBCUniversal will soon unite its linear and digital inventory via a single tool.
