Netflix Announces Stranger Things Season 2 Premiere Date With Surprise Super Bowl Ad

Spot includes an Eggo commercial from 1979

Netflix's surprise Super Bowl ad for Stranger Things 2 included a Ghostbusters homage. YouTube: Netflix
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If it seems like the world is turning upside down, Netflix just confirmed it.

Continuing its tradition of using big TV moments to announce the premiere dates of its shows, Netflix dropped a surprise ad during the Super Bowl’s third quarter for Stranger Things 2, which will debut around Halloween. Stranger Things 2 is the title for Season 2 of Stranger Things, which was last summer’s big hit.

The ad features footage from a classic Eggo commercial that debuted in 1979 and aired in the ‘80s. Eggo is the favorite food of Eleven, the girl with psychokinetic abilities who was central to Season 1. While creators the Duffer Brothers had been coy about whether the character would return for Season 2, she seems to appear briefly in the Super Bowl spot.

The Season 2 footage also includes the three boys dressed up like Ghostbusters, as well as a tagline which references both a major plot point for Season 1 and current events:  “The world is turning Upside Down.”

Soon after the ad aired, Netflix released the following summary for Stranger Things 2: “A year after Will’s return, everything seems back to normal … but a darkness lurks just beneath the surface, threatening all of Hawkins.”

Released last July, Stranger Things—which pays homage to the works of Stephen King, Steven Spielberg and John Carpenter, who were responsible for so many iconic contributions to ’80s pop culture—quickly became summer’s most-buzzed about series

In August, Netflix announced it had renewed Stranger Things by releasing an enigmatic teaser, which revealed the chapter titles for each of the nine episodes in Season 2.

Season 2 will be set in fall 1984. That’s a full year after the events of the first season, which focused on a missing boy in the town of Hawkins, Ind. The intriguing chapter titles for the new season include Madmax, The Boy Who Came Back to Life, The Pumpkin Patch, The Brain and The Lost Brother.

Netflix is making a habit out of seizing major TV moments to reveal premiere dates for their most popular shows. On Jan. 20, an hour before Donald Trump was sworn in as President, Netflix announced the May 30 premiere date for House of Cards with an ominous trailer that included the tagline, “We make the terror.”

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.