Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Seven major programmers are onboard

the nielsen logo
Nielsen's Addressable TV platform beta test will run through the first half of 2020. Unsplash, Nielsen

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.