The Rocky Horror Picture Show Will Feature Snapchat’s First Live TV Activations

Snapcodes will unlock new filters during Fox's telecast

Even if viewers don't throw rice or shout at the screen tonight during Fox's remake of The Rocky Horror Picture Show, they'll have a new way to participate—via Snapchat.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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