Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner

Bringing another company on could ‘enable us to achieve our full potential’

Sony Crackle gm Eric Berger said there is no timetable as Sony searches for a partner on its streaming service. Getty Images

Sony Crackle has a new name—formerly known as Crackle before its rebrand—and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more competitive in the burgeoning OTT marketplace.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.