Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner
Bringing another company on could ‘enable us to achieve our full potential’
Sony Crackle gm Eric Berger said there is no timetable as Sony searches for a partner on its streaming service.
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Sony Crackle has a new name—formerly known as Crackle before its rebrand—and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more competitive in the burgeoning OTT marketplace.
