Susanne Daniels Departs as MTV’s Head of Programming to Join YouTube

Mina Lefevre, Lauren Dolgen to co-run cable network

Headshot of Jason Lynch

Just hours after replacing the head of one music-themed network, Viacom did it again.

Susanne Daniels, MTV's head of programming since 2012, has left the company to take on the role of vp, YouTube originals, a newly-created position, Adweek has confirmed. 

Daniels' position will not be filled. Instead, MTV has promoted Mina Lefevre to evp and head of scripted development. She will serve as MTV's new co-head, alongside Lauren Dolgen, head of reality programming and evp of series development.

Lefevre and Dolgen will report to MTV president Stephen Friedman.

"From [The Shannara Chronicles] to Finding Carter, Mina has an incredible talent for developing entirely new worlds, stories, and characters that always feel relatable and real to our fans," said Friedman in a statement. "As MTV continues to pursue even more ambitious scripted projects, we're thrilled to have the leadership of a creative, collaborative executive like Mina."

Lefevre, who joined MTV in 2013 as svp of scripted programming, said, "MTV is a great place to take risks and create smart, fun projects that tell unique, youthful stories, and I'm excited to take on a greater role as we bring more original series to our audience." She previously worked at ABC Family as vp of development and programming.

MTV did not mention Daniels' exit in its release, instead noting that Lefevre has developed many of the network's most successful shows, including Scream, Finding Carter and Faking It.

It's been a busy day for Viacom's HR department. Earlier in the day, the company announced that Chris McCarthy would be VH1's new gm, replacing outgoing president Tom Calderone, who left yesterday.


@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.