U.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 Billion

It’s projected to fall each year, aside from a 2020 election bump

U.S. TV ad spending is projected to drop almost 3% this year, to $70.3 billion. Getty Images, Ikea

Linear audiences have been shrinking for years, and now TV advertising dollars could be falling too.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.