Univision Emphasizes Its ‘Essential’ Hispanic Audience in Virtual Upfront

Company touts pandemic-proof slate, deep connection to viewers

Univision's virtual upfront included an appearance by Univision Noticias co-anchors Ilia Calderon and Jorge Ramos. Univision

Key insight:

With the Covid-19 pandemic throwing a wrench into the television industry’s upfront plans, Univision rescheduled its presentation to the ad community for this afternoon, going the virtual “at-home” route so many broadcasters have in 2020.

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.