Univision Emphasizes Its ‘Essential’ Hispanic Audience in Virtual Upfront

Company touts pandemic-proof slate, deep connection to viewers

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Univision's virtual upfront included an appearance by Univision Noticias co-anchors Ilia Calderon and Jorge Ramos. Univision

By A.J. Katz

June 16, 2020

Key insight:

High live viewing stats, a deep content bench and a "vital" connection to a growing demographic were among the biggest upfront messages to advertisers.

With the Covid-19 pandemic throwing a wrench into the television industry’s upfront plans, Univision rescheduled its presentation to the ad community for this afternoon, going the virtual “at-home” route so many broadcasters have in 2020.

A.J. Katz

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.