ViacomCBS Offers Optimistic Outlook on Fall TV’s Return in Day 2 of Upfront Event
Virtual presentation focused on shows that still can't go into production
CBS' fall schedule reveal featured show talent.
ViacomCBS
Key insights:
ViacomCBS wants marketers to be optimistic about the return of CBS’ usual fall television lineup, even though production challenges remain an ongoing pain point for the television industry during the pandemic. Today, the media company pitched media planners and buyers on CBS’ fall schedule, but the entire lineup hinges on the hope that production, which shut down in March, will resume shortly and that new episodes will be ready to air later this year.
