Where Apple TV+ and Disney+ Are Likely to Outperform One Another

Each holds inherent advertising advantages

disney+ and apple tv+ logos
The streaming wars are a-coming. Disney, Apple

Autumn has provided ongoing buzz around content streaming, and a pair of developments in the next two weeks will help define OTT advertising for the foreseeable future. The availability of Apple TV+, the gadget maker’s first foray into original content will be buzzy. And Disney+, the media giant’s streaming service that premieres on Nov. 12, will certainly keep OTT in the news.

Brian Czarny is the CMO at Factual.