Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020

Traditional TV won’t reach as many voters

A face with a laptop on its head communicating toward another laptop on top of another device
Political advertisers need to revamp their overall approach to TV. Getty Images

With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012.

@kylerichardbenn Kyle Benn is vp of mid-market demand facilitation at SpotX.