Why HBO Is Streaming Its Most Popular Shows for Free
#StayHomeBoxOffice initiative aims to offer 'relief and distraction,' Bob Greenblatt says
Key insights:
- HBO is making a gesture of goodwill to encourage people to stay home.
- The #StayHomeBoxOffice campaign is not part of the marketing push for upcoming streaming service HBO Max.
In an unprecedented move driven by the ongoing COVID-19 crisis, HBO is making several of its most popular shows—including classics The Sopranos and The Wire, along with current hits Succession and Barry—available to watch on its platforms for free.
