Why HBO Is Streaming Its Most Popular Shows for Free

#StayHomeBoxOffice initiative aims to offer 'relief and distraction,' Bob Greenblatt says

the sopranos
All seven seasons of The Sopranos can now be streamed for free beginning today on HBO Go and HBO Now. Will Hart/HBO

Key insights:

In an unprecedented move driven by the ongoing COVID-19 crisis, HBO is making several of its most popular shows—including classics The Sopranos and The Wire, along with current hits Succession and Barry—available to watch on its platforms for free.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.