Why Marketers Need a Content Targeting Strategy for YouTube

Brand librarians need to create better alignment between messages and content

Brands and marketers determine their content targeting strategy. Getty Images

This past week, the Twittersphere exploded after YouTube CEO Susan Wojcicki referred to YouTube as a “library” for video from the stage at SXSW.

@richraddon Rich Raddon is the co-founder and co-CEO of Zefr.