Why NBC Is Airing Superstore and The Voice During Its Olympics Coverage

Network won’t repeat Animal Practice blunder from 2012

NBC's Rio Olympics opening ceremony coverage upset some fans who complained about the heavy ad load and tape delay, but that uproar was nothing compared to the backlash the network endured four years ago when it aired Animal Practice in the middle of its coverage of London's closing ceremony.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.