YouTube Music’s Largest Campaign Features Latin Stars Like Karol G and J Balvin

It's timed to the Latin Grammy Awards

YouTube Music is debuting a new campaign with hit artists like Karol G. YouTube

Timed to the Latin Grammy music awards, YouTube Music is launching a new campaign, the first of its kind at this scale, featuring a range of popular Latin artists, including Anitta, Karol G and J Balvin.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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