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Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume Campaign from Buzzman strikes starkly different tone from U.S. ads about other chains’ closed locations. 
New Artsy Collection Celebrates Black-Owned Galleries and Its Artists
Creativity
CMO Everette Taylor explains why it's important to elevate Black voices right now.
Ahead of the Election, Booking.com Offers a Message of Unity
'America is for everyone,' travel brand says, highlighting immigrant communities.
Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing
Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.
With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment
Creativity
In the parody, the bug was a mechanical plant meant to distract from the VP's words.
Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe
Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens [...]
Scream Remake Doubles as a Get-Out-the-Vote Ad, With 2020 as the Scary Movie
Classic line, 'Do you like scary movies?' leads to twist ending.
Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely
We’ve sat down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the [...]
These Offbeat British Ads Perfectly Capture the Annoyance of Overly Cautious Homeowners
Creativity
“Anyone who’s ever bought a property has walked the tightrope of excitement and trepidation that comes with inviting people into your newly painted pride and joy."
Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys
Brands are increasingly turning to AR, VR and even lifelike interactive avatars during quarantine.
What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer
Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has [...]
Ryan Reynolds Drops 2 More Mint Mobile Ads; The NFL’s Strange, Extraordinary Return: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender
Creativity
The singer-songwriter told the teams he’d be bringing along a guitar for the “John Mayer Goes Outside” shoot, and he ended up doing an impromptu performance of one of his [...]
Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting
Campaign by Forsman & Bodenfors shows a couple struggling to keep up with their two toddlers—with a heart-stopping twist.
Durex Challenges the Stigmas Around Anal Sex, Which It’s Not Allowed to Mention in Ads
Creativity
Durex has also enlisted the help of French sex expert Maïa Mazaurette to create a new chapter for the Karma Sutra, which lacks, Durex said, in enough positive references to [...]
ESPN’s Silly Ode to Football’s Return; What Customers Expect of Brands: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
