10 Dumbest Products Marketed to Women

How advertisers prey on your insecurity and love of all things pink

It's a Malibu Barbie world. Pointlessly gendered products are anything but rare. Pink razors, pink deodorant and pink tool kits abound. But even in the fuscia fantasyland of femininity cooked up by a notoriously male-dominated ad industry, some women-targeted products surpass credulity, diving headfirst into the surreal. These are the purest manifestations of the deranged and predatory marketing hive mind, in which women are walking piggybanks brimming with cash, insecurity and an insatiable hunger for all things pink. At the link below, check out 10 of the most absurd products marketed to women.


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@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
Publish date: April 25, 2013 https://dev.adweek.com/creativity/10-dumbest-products-marketed-women-148887/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT