25 Brilliant Ad Campaigns That Will Win Lions in Cannes

Pre-festival favorites, from Fearless Girl to Louise Delage

Louise Delage, a trendy young Instagrammer, turned out to be a fraud in a devious social media stunt by Paris agency BETC.

One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann’s Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it’s hardly the only brilliant work that will be jostling for attention in the jury rooms.

@nudd Tim Nudd is a former creative editor of Adweek.