3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising

180LA's Eduardo Marques picks his favorite campaigns ever

Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture.

@nudd Tim Nudd is a former creative editor of Adweek.
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