3 Years, 3 Agencies: The Weird Road to Burger King’s Moldy Whopper

CMO Fernando Machado explains the counterintuitive concept's path from pitch to reality

A Whopper grows mold in time-lapse footage
Burger King

When two agencies pitch a similar idea, how does a brand handle it? What about three agencies? Oh and also, what if the idea is really, really weird and potentially toxic for your brand?

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."