30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

Ad shows the potential impact of a free-trial program in Sweden

Public transportation service Västtrafik is offering free trial passes to 30,000 motorists, with an ad showing the potential impact. Forsman & Bodenfors

Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock?