7 Years Later, VW’s ‘The Force’ Is Still the Dark Lord of Super Bowl Ads

The Deutsch spot that changed the rules continues to cast a shadow

Headshot of Tim Nudd

It remains the most-watched Super Bowl ad of all time. And it’s known not just for its clever premise and fun execution—but it also changed the way Super Bowl ads roll out, having started the tradition of releasing them before the game to get the most visibility possible.

@nudd Tim Nudd is a former creative editor of Adweek.