The goofy grins and wide-eyed expectation on Mom and Dad's faces in this 99 Restaurants spot from Allen & Gerritsen underscore the odd (unintentional?) kinkiness of the premise. The theme is cravings personified. A fisherman in a rubber smock appears in the kitchen when Pops professes a hankering for panko-crusted haddock. Dad looks like he's landed the catch of the day. Later, Mums discovers a cowboy, complete with lasso, in the closet (what, no Indian in the cupboard?) and chirps, "Hey honey, I found your craving for fire-grilled sirloin." Isn't this supposed to be a family dining chain?
—Posted by David Gianatasio