A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste

Picture of a beach with text that says, 'Book a Trip With The Wild Detectives'
Dallas bookstore The Wild Detectives surprised fans by becoming a travel agency, but not all was as it seemed. Dieste
Headshot of David Griner

When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."