A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA

Grey New York highlights that 4.6 million U.S. kids live in homes with unsecured firearms

A fictional 8-year-old video creator shows off the features of his parents' gun. States United to Prevent Gun Violence

Unboxing videos are generally upbeat and charming clips in which children (or young-at-heart adults) open up a new product and explore all its packaging and features.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."