A Little Boy Puts Santa on a Diet in Grocery Chain’s Cute Christmas Ad

Intermarché wants a little less jelly in that jolly

How Santa must suffer, trying to eat all those cookies on Christmas Eve!

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.