A Look Back at a Masterpiece of ‘Gotcha’ Advertising That Was Both Prank and Tearjerker

Tuesday Poliak picks her favorite ads ever

Four years ago, American Greetings had an enormous hit with “World’s Toughest Job,” an irresistible piece of prankvertising that had a tearjerker ending—a combination that sent it into the viral stratosphere.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.