AB InBev Shifts Funds From Sports to the American Red Cross

Brewer commits $5 million and airtime to relief efforts

a red cross worker
AB InBev released a 60-second video on Budweiser social channels to announce the partnership. Budweiser

With pretty much every live sporting event canceled for now, Anheuser-Busch is shifting its sponsorship strategy.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}