Activewear Maker Lucy Urges Women to Drop Into a Yoga Pose at the First Sign of Holiday Stress

Elizabeth Banks directs new spot

Headshot of Tim Nudd

How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the "child's pose" from yoga—with your legs tucked under you, your head down and your arms outstretched in front. That should calm your nerves in line at Macy's, as long as security doesn't come running.

The tongue-in-cheek spot below from ad agency Mono, directed by the actress Elizabeth Banks, shows the strategy in action. Give it a shot, and let us know how it goes.


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 2, 2013 https://dev.adweek.com/creativity/activewear-maker-lucy-urges-women-drop-yoga-pose-first-sign-holiday-stress-154230/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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