Ad agency launches zombie marketing unit

Headshot of Tim Nudd

Baltimore’s MGH says it’s launched what may be the world’s first zombie marketing division within an ad agency. According to the blurb online: “The MGH Zombie Marketing Division is designed to connect brands to these strong, single-minded decision makers (aka, Zombies), as well as engage zombie enthusiasts and those developing products and services for the eventual zombie apocalypse. … This emerging market—one of the fastest-growing and slowest-moving in the world—is projected to comprise 80–90% of the population given a viral or curse outbreak.” It may seem like MGH is a few days late with an April Fools’ gag, but actually the tongue-in-cheek press release is meant to play up its work for a new client, Run for Your Lives—a 5K obstacle-course race and scavenger hunt “infested with zombies” that’s set to take place in October in Darlington, Md.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 6, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT