Ad for Naked Condoms Is Just a Bit Too Naked for Australian Censors

Care to remove all sexual references?

Headshot of Tim Nudd

This Australian ad for the Naked brand of condoms was destined for a ban from TV, and got it, but the specific reasoning is pretty stupid. Australia's FreeTV Commercials Advice Department, which refused the ad for commercial broadcast, requested "the removal of all sexual references," which is difficult when you're trying to sell condoms. Plus, CAD's demands are too broad. Just for fun, they should ask for the female actor not to specify which parent she's talking to during sex, and for both actors to have at least one obvious physical imperfection. The spot was written and directed by comedian Gary Eck.

Via The Ethical Adman.

Video is probably NSFW, or at least uncomfortable for work.

@nudd Tim Nudd is a former creative editor of Adweek.