Ad seeks lazy buggers to test sleeping bags

British companies, not satisfied with paying people to eat junk food and watch TV, are now paying them to sleep. Retail chain Halfords has placed an ad looking for a sleeping-bag tester to evaluate its sleeping bags "in terms of warmth, strength and longevity." The position pays £600 for five days of snoozing. "This is the age of peer-to-peer recommendation, and the best person to talk about the merits of a sleeping bag is someone who has spent the night sleeping in it," Halfords outdoor leisure expert Oliver Pinders says. "Previous camping experience would be a bonus but we're not ruling out a novice." Previous sleeping experience is required.

—Posted by David Kiefaber

Publish date: April 12, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT