Ads on your home could pay your mortgage

Is Adzookie, a startup mobile ad firm, riding a wave of free publicity over its offer to pay people's mortgages in exchange for them turning their houses into giant ads? Yes, it is. Does the company have a specific client in mind for the garish ads? Yes: Adzookie itself. Is this even legal? Not everywhere. It would be prohibited by many municipal ordinances. Is public opinion pretty much evenly divided on the issue, vacillating between "Hell yes, sign me up!" and "God no, civilization is coming to end"? Yep, that seems to be the case. Will the fickle, quickly distracted media soon lose interest and move on to a new story du jour? Um … what? Sorry, something's up with Charlie Sheen and the Royal Wedding, and possibly Groupon. I've got to get on it stat!

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 7, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT