On the Adweek Podcast: Inside Bud Light’s Sneaky Super Bowl Ad by Droga5

Plus, Nike celebrates Chinese New Year on Yeah, That's Probably an Ad

Talking about the SuperBowlBot project and previewing ads in the big game.
On this week's episode of Yeah, That's Probably an Ad, we preview the Big Game.

Ahead of Super Bowl 2020, which is coming up in two weeks, we look back on last year’s scream-inducing Game of Thrones-meets-Bud Light spot during the Big Game (which topped our list Best Ads of 2019 list). On this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign, Lauren Ferreira and Jono Paull, who recall what it was like to brainstorm in the war room, the logistics that all magically came together on set and how they kept that sharp, surprising, 90-degree head fake a big, fat secret.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.