African Gods Instagram Filter Seeks to Connect Black American History to Ancient Roots

The project from agency Eleven will match you with a deity from African mythology

Users try African gods Instagram filter.
Eleven's new Instagram filter superimposes the faces of various figures from the Yoruba religion and other traditional African cultures onto a user's face. Eleven

A new project from agency Eleven is pairing ancient spirits with Instagram selfies in hopes of boosting a version of Black History Month that traces all the way back to antiquity.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.