Alberta Tells Youth to Keep Their Vajayjays Yay-Yay in Slang-Filled STD Campaign

Are the kids gonna dig it?

With sexual transmitted diseade rates ascendant in Alberta, Canada, how can a provincial health department reach young people who clearly aren't practicing safe sex? 

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.