Alcoholic Amuses in Non-Alcoholic Beer Spot

Headshot of Tim Nudd

"Hey man, I need a drink. Give me a fucking beer." That's Mickey Rourke, one of Hollywood's most notorious drinkers (now reportedly reformed), speaking to a hotel bartender in this European spot for a nonalcoholic beer. The bartender, apparently aware of Rourke's unpredictable nature while on the sauce, gives him a Bavaria 0.0%. Rourke think he's enjoying a regular Bavaria, and later throws a fit when he discovers a bunch of Bavaria 0.0% in his mini-fridge. Bavaria has done similar ads in the past, including this classic with Don Johnson.

@nudd Tim Nudd is a former creative editor of Adweek.