Alexa Is Your Suburban Guardian Angel in Amazon’s New Ads for the Echo

Always watching over you

The Alexa-enabled Amazon Echo can answer questions, play music, control smart devices and fulfill numerous other suburban needs, according to two new ads for Amazon's command device.

"The Break Up" sees a kind-of lame dad cheering up his broken-hearted teenage daughter by telling Alexa to play Mr. Mister's "Broken Wings" (which is at least 10 years older than she is) and then using it to turn their lawn sprinkler system on her now-apologetic ex-boyfriend.

We appreciate his intentions here, but Mr. Mister is some scrub-league B.S. Everyone knows the best 1980s girl-POV breakup jam is Paula Abdul's "Cold Hearted." Get it together, Dad.

"Just Ask" offers quick glimpses of situations where Alexa's counsel would be helpful, like pulling a wedding ring from the garbage disposal and identifying a wolf spider. That's all well and good, but I still don't trust that Alexa—or Siri, for that matter—would open the pod-bay doors for me. 

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Publish date: October 3, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT