Amazon Gets Shamelessly, Ridiculously Cute in Prime Ad Starring a Dog With a Bad Leg

Resistance is futile

My heartstrings are getting awfully sore, Amazon U.K.!

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.