Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

With live activations limited, brands are increasingly turning to AR

Baby Laser Tag
Amazon Prime Video's Baby Laser Tag is based on the plot of the series’ second season. Prime Video

Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.