Amnesty’s noise keeps evildoers up at night

Amnesty International plays the annoying neighbor to Muammar Ghaddafi, Kim Jong-il and Mahmoud Ahmadinejad in this French ad showing the rogue leaders being kept awake by music blaring outside their residences in the middle of the night. The spot, by ad agency Rapp, promotes Amnesty Nights, a four-day festival across France from Oct. 22-25, benefiting the human-rights group. The ad is meant to be metaphorical—Amnesty itself, not loud music, is supposedly what keeps these leaders awake at night. Though of course, actually blasting loud music at political villains has been known to work in the past.

—Posted by Tim Nudd

Previously on AdFreak:
Amnesty wants more playful world leaders
A signature spot for Amnesty International

Publish date: October 5, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT