Everything’s better when dogs and cats are added to the mix and this parody for video game Shadow of the Tomb Raider, out September 14, is no different.
Game developer Square Enix sought to give fans of the Tomb Raider franchise something light to balance the intensity of the video game trailer for the final Lara Croft game. Created by Barkley, Shadow of the Cute Raider delivers … almost too well. Would you rather watch Lara Croft kill enemy combatants or a kitty ride a Roomba (dubbed Toomba for cinematic ‘purrposes’)? Exactly.
It’s quite the cute cast. Lara Croft is an Australian Shepherd, armed guards are easily-distracted tabby cats, and a Labrador Retriever puppy is in need of rescue from the High Priest, played by a hairless Sphinx cat (those eyes!).
Doggie Lara Croft is in a race against time. She must high tail it through the jungle, evading guard cats, to rescue the Lab puppy before Sphinx cat can shear it. Croft uses yarn, laser pointers (genius and hilarious) and a Roomba to deter the feline enemies and rescue the Lab before any fur was lost.
“This game trailer is intense, so we wanted to counterbalance that with cuteness. Plus, we all know the internet loves puppies,” said Katy Hornaday, EVP/ECD at Barkley.
Cute Raider began running on Tomb Raider’s social channels on August 26, coinciding with National Dog Day. To get you ready for the actual film, you can catch the Shadow of the Tomb Raider trailer, but we’re guessing you might not find it quite as cuddly and adorable.
Sr. Director Americas Marketing, Western Studios: Morten Haugaard
Associate Director of Product Marketing, Square Enix: Jon Grant,
Product Marketing Manager, AJ LaSaracina
Marketing Coordinator, Product Marketing, Square Enix: Ray Velez
Director of Creative Services, Square Enix: Michael Bannon
Global Brand Director, Crystal Dynamics: Rich Briggs
Brand Manager, Crystal Dynamics: Chris Johnston
Associate Brand Manager, Crystal Dynamics: Katie Swindlehurst
Chief Idea Officer: Tim Galles
EVP Executive Creative Director: Katy Hornaday
Creative Director: Doug Hentges
Creative Director: Chris Cima
Associate Creative Director: Jordan Breindel
Associate Creative Director: Jeremy Gilberto
Director of Integrated Production: Melany Esfeld
Senior Producer: JP McIntosh
Producer: Shawn Wallace
VP, Engagement: Joe Cox
VP, Brand Leadership: Tyler Cook
Senior Strategist: Molly Griffin
Strategist: Patrick Cooper
Content Manager: Brandon Painter
Project Manager: Lisa Nicolay
Production company: JOJX
Directors: Rocky Morton, Jackson Morton
Executive Producer: Joe Care
Producer: Cliff Schumacher
Post-production Company: Cosmo Street
Editor: Zack Winick
Executive Producer: Yvette Cobarrubias-Sears
Head of Production: Marie Mangahas
Producer: Chelsea Spensley
Assistant Editor: Jason Overbeck
Flame Artist: Shinya Sato
Music/Sound Design: Beacon Street
Sound Designer/Mixer: Amber Tisue
Mix assistant: Aaron Cornacchio
SD/Mix Producer: Kate Vadnais
Color: Apache Digital
Colorist: Quinn Alvarez
Color Assistants: Rigoberto Madrigal, Luis Amaya
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson
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